As part of Philips’ Parallel Lines competition, film makers were to create a short using the following dialog:
- What is that?
- It’s a unicorn.
- I’ve never seen one up close before
- It’s beautiful
- Get away. Get away.
The films entered into the competition would be used to advertise Philips’ new television which projects colors from the screen around the set in order to create a more immersive experience. Erik Rinsch, working for a London-based ad agency, created this dark sci-fi short (4m45sec) with echoes of Half Life 2. Check out the cool AIBO-like robot dog and the humanoid robot servant; very cool stuff.